ASICS is the new Main Sponsor of La Thuile Trail
- La Thuile Trail
- Jun 30
- 3 min read
Two-year partnership between the running giant and the alpine event in Valle d'Aosta, set to take place on 26 July 2025
One of the most spectacular events in the Alps and a brand that has made sport its global mission: a strategic partnership is born that looks to the future of mountain running.
La Thuile Trail is preparing to write a new page in its history. The 2025 edition, scheduled for 26 July, will mark the start of a prestigious partnership with the international running brand ASICS, which will become Main Sponsor of the event.
The partnership represents an important recognition of the constant growth of the Valle d’Aosta event, which is now in its ninth edition and has established itself as an unmissable stage for trail running enthusiasts. At the foot of Mont Blanc, amidst technical trails and breathtaking views, La Thuile Trail attracts athletes from over 30 nationalities every year, with around 1000 participants ready to challenge each other over the three iconic distances: 25km, 42km and 70km.

Thanks to this collaboration, ASICS will not only support the event technically and logistically but also provide gadgets for all registered participants and an additional finisher prize, helping to raise the quality of experience for all participants even higher. ASICS will be present at La Thuile Trail with a stand, where it will be possible to discover and try the products of the Fujitrail collection with the brand's experts.
The ASICS brand - an acronym of the famous Latin motto Anima Sana In Corpore Sano - has always strongly advocated an active and inclusive lifestyle, aiming to make sport accessible to everyone, from beginners to professional athletes.
The organisers' words
Gianluca de Cristofaro and Lorenzo Bassi, organizers of La Thuile Trail, enthusiastically comment:
"We are very happy to welcome ASICS as our new Main Sponsor. This is a brand with a long tradition in the world of running, which shares our values and vision. From the very first meeting we felt a great harmony with the ASICS team, both on a project and human level.
The fact that a company of this calibre wishes to link its image to La Thuile Trail is a source of great pride for us. Being able to count on a long-term partnership will allow us to plan the next developments of the event with confidence and ambition."
A shared vision
“La Thuile Trail perfectly represents the values of ASICS: determination, connection with nature, resilience and respect,' comments Elena Bosticardo, Head of Marketing for ASICS Italy. “To be Main Sponsor of such an authentic and internationally appreciated event allows us to get even closer to the trail running community, reinforcing our commitment to supporting every athlete in achieving their own wellbeing, both mental and physical”.
ASICS thus joins the event's historical partners - Ethic Sport, Hey Team, Naturalboom, ICAM and Les Bières du Grand St. Bernard - who have renewed their support for the 2025 edition.
ASICS
ASICS, an acronym of the ancient Latin phrase “Anima Sana In Corpore Sano”, was founded in 1949 by Kihachiro Onitsuka with the aim of inspiring people to move for their mental and physical well-being. From the very beginning, the founder of the Japanese company saw the uplifting power that sport generated not only for the body, but above all for the mind. Today, ASICS still bases its values on this principle. ASICS is the world leader in sports footwear, but also in clothing and accessories. For more information visit www.asics.com.
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